Travelogix is providing its data and insight to travel technology startup Grapevine as part of a new partnership.
Travelogix’ data on booked travel and hotel attachment insights will feed into Grapevine to help the startup provide remarketing technology to travel management companies.
The idea is to increase hotel attachment rates by providing travellers with personalised recommendations.
Travelogix will also feed historical travel data into Grapevine’s artificial intelligence engine which will ultimately help TMCs understand booking behaviour and trends.
Jack Dow, founder & CEO at Grapevine, said: “Grapevine’s mission is to empower TMCs to increase hotel attachment rates and capture new high‐margin ancillary sales, via a plug and play solution.
“Core to that is a seamless data integration solution and ensuring that there is little to no heavy lifting from the TMC’s end. Working with Travelogix will allow us to deliver this to the TMCs that they work with.”
Tahir Zia, director of sales at Travelogix, said: “At a time when TMCs will be looking to recoup revenues post‐pandemic, driving hotel and ancillary attachment rates will be a key component in defining success going into 2022, and beyond.
“Grapevine is the quintessential remarketing specialist in the business travel space and this agreement shows our innovative approach when it comes to integrations that could offer up true value for the TMC, and travellers alike.”
