The European Travel Commission (ETC) and the Nordic Council of Ministers have presented a new sustainable tourism marketing campaign for the Nordics.
The Commission has announced that the coalition consists of seven Nordic tourism boards from Denmark, the Faroe Islands, Finland, Greenland, Iceland, Norway, and Sweden, SchengenVisaInfo.com reports.
According to the Commission, this campaign was created to revive travel in the region as COVID-19 restrictions are already being eased and will also include B2B and B2C initiatives through working with consortium partners, tour operators, and the media.
In addition, it will also appeal to all people who love to travel to expand their minds and develop new perspectives on local culture, eat local food, and experience local traditions.
“From mountains, volcanoes, and glaciers to fjords, lakes, forests, and black sand beaches, to progressive, environmentally-minded cities, The Nordics offer extraordinary landscapes and experiences for travellers,” US Project Manager for The Nordics Christina Koontz pointed out.
She also added that they would provide sustainable tourism solutions and educate visitors to ensure that future generations of residents and visitors can enjoy the destinations.
ETC has announced that a host of activities that illustrate sustainability await visitors to the Nordic.
Moreover, Finland, which is known as the home of 41 national parks, three million saunas and outdoor activities such as off-road cycling and ice-skating, is planning to become carbon-neutral by 2035.
According to the Happiness Report 2022, Finland also ranks first in the list of ten happiest countries globally.
On the other hand, Sweden is gaining a reputation for being environmentally friendly in some areas, including Gothenburg, which has been named one of the world’s most sustainable destinations in the Global Destination Index for almost five years.
In Stockholm, for example, almost 80 per cent of hotels are accredited for sustainability by a third-party certification body.
On the other hand, many visitors can choose Norway as a destination to travel and experience the coastal road by sailing in hybrid electric boats.
ETC also reveals that the Faroe Islands are best known for attracting more climbers and birds, but farm trips and heimablídni experiences are gaining more popularity. Meanwhile, Heimablídni allows locals to share their local culture and cuisine.
A UNESCO World Heritage Site in Denmark is also the Wadden Sea, where participants are instructed to know where the tide conditions are and to be able to recognise good oysters as it is the location of the oyster bed to the sea. It is also recommended that every traveller participates in one of the many oyster trips organised during the season.
There are many culinary experiences but nothing more than consuming a freshly opened pearl under the Wadden sea landscape.
Further, ambitious sustainable energy policies have also been adopted by ærø and Bornholm that allow them to produce more sustainable energy than they use.
Greenland is a destination that is not visited very often. However, although it is an exclusive and undiscovered place, it still offers a wide range of sustainable activities, including the midnight sun, icebergs, kayaking in the summer and northern lights. Greenland also claims that in 2024 there will be a short flight close to 4.5 hours away from New York.
Iceland is another destination that offers a range of activities for all travellers who wish to visit it. For example, it provides geothermal pools and wildlife and three UNESCO World Heritage Sites and two UNESCO Global Geoparks.
The country has taken a firm stand in the fight against climate change, aiming to reduce carbon emissions by 55 per cent by 2030 and achieve carbon neutrality by 2040 at the latest.
Among the others, visitors can travel to Iceland more steadily if they take the Icelandic Oath to be responsible tourists, calculating and offsetting their carbon footprint.